iHeartRadio: Metallica Played '72 Seasons' Album For Whiskey Before Most Humans Heard It
The lone exception to the 72 Seasons secrecy was the whiskey that became the Limited Edition 72 Seasons Batch of the band's Blackened American Whiskey. The whiskey was sonically enhanced to music from the new album for months before either the LP or the spirit was ready to be enjoyed by human senses.
