In the Press

Louder: Metallica’s One: the story of the song that changed thrash metal

Dec 7, 2020

On January 22, 1989, there was a rude awakening for an American audience tuned in to MTV. It was a time when all the rock music videos on heavy rotation featured pretty boys with big hair. Bon Jovi, Poison, Def Leppard, even Guns N’ Roses, with Axl Rose dolled up in Welcome The Jungle. The video for Metallica’s new single, One – premiered that night – was something else entirely.

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