In the Press

AV Club: How Elektra Records ushered in the alternative music revolution—and then helped kill it

Nov 19, 2020

That all changed when Warner CEO Mo Ostin appointed his vice president in charge of talent and Blue Thumb Records founder Robert “Bob” Krasnow as head of Elektra in 1983. Krasnow built one of the most eclectic rosters in the industry, many of which would doubtless be on an indie label today, including Metallica, 10,000 Maniacs, The Cure, They Might Be Giants, Brand Nubian, The Sugarcubes, and Stereolab. He accomplished this largely through the passionate members of Elektra’s artists and repertoire (A&R) team, whose job was to scout for and develop talent that set trends, not followed them.

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