In the Press

CNBC: Enter Sandman: Metallica’s Lars Ulrich on Music’s Digital Evolution

Nov 10, 2020

Much has changed since Lars Ulrich and James Hetfield formed Metallica back in 1981. One of the biggest and most recent changes for the band, and for musicians around the world, was how to connect with fans as the pandemic forced tours off the road. The Grammy-winning drummer Lars Ulrich joins Kara Swisher at the CNBC Evolve Summit on November 10, 2020 to explain how the music industry has changed over his career and how the band incorporates cutting-edge technology to take the fan experience to new heights.

Click here to watch »