billboard: BUSINESS Helping Hands: Metallica Focuses on Fan Involvement With Second Annual Day of Service
In 2018, AWMH invited 25 food banks (and 1,000 volunteers) to participate in the Day of Service. This year, working with hunger relief institution Feeding America, AWMH has doubled that number. "I've gone to concerts, and you get blown away by how passionate people are about this," says Frank. "We wanted a way to harness that passion.